The business model ontology a proposition in a design science approach. In this paper we demonstrate why executives and academics should consider thinking about ebusiness models. An ontology for developing ebusiness models request pdf. Rasiwasia, meta modeling for business model design. We define ebusiness models as conceptual models that show how a network of actors a value constellation creates, exchanges and consumes objects of value by performing value adding activities.
An ontology for dev eloping e business models alexander osterwalder1, sarra ben lagha1, yves pigneur 1 abstract. Alexander osterwalder biography, quotes and publications. Business logic triangle related work there exists a growing literature on e business models by academics and consultants. Pdf this paper tackles to contribute to ebusiness model literature by improving one of the most referred ebusiness model ontologies, which is. Serval an ontology for developing ebusiness models. Infinite number of business models every company has a unique business model. Towards a financial ontology a comparison of e business. Value creation from ebusiness models aims to provide a more rigorous intellectual and practical analysis of the ebusiness model concept, not forgetting the criticality of an industrylevel analysis. An ontology framework for semantic business process management. An ontology framework for semantic business process. Ebusiness value modelling using the e3value ontology.
Our e business model ontology outlines what value a company offers to which customer segments. Setting up an ontology of business models ceur workshop. An ontology for developing ebusiness models figure 1. By merging the conceptually rich business model approach with the more rigorous ontological approach and by applying them to ebusiness, an appropriate. In this paper we present a semiformal ontology based representation of e business models that is useful in carrying out a preliminary business and. The business model ontology a proposition in a design science. An ebusiness model ontology for modeling ebusiness. The main elements are valueoriented and actororiented. Software architecture refers to the fundamental structures of a software system and the discipline of creating such structures and systems. Of course not all business model innovations are itdriven. Jaap gordijn, in value creation from e business models, 2004. Teece whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs.
By defining the relevant e business model an e business model ontology for modeling e business. The goal of this paper is to give an overview of a thesis that focuses on the domain of ebusiness models and its application in. Communication about a business model within an organisation. In order to enhance interoperability, ontology can be interpreted as an interface between data and business process models of computer systems, and human perception or conceptualization of the reality hepp, 2007. The business model handbook for developing countries. An ebusiness model ontology for modeling e business. An ebusiness model ontology for modeling ebusiness core. Nowadays new business models are constantly emerging in electronic commerce and can become a major stake in the ebusiness game bloch.
We show that the business model con cept is an interesting tool for understanding, designing, sharing. Nowadays new business models are constantly emerging in electronic commerce and can become a major stake in the ebusiness game bloch et al. This common ontology is constructed using the concepts of e3value, rea and bmo as inputs to an analysis and subsequent synthesis. Pigneur, an e business model ontology for modeling e business, 2002. An ontology for ebusiness models request pdf researchgate. An ontology for developing ebusiness models semantic scholar. Gruber1993 defines an ontology as an explicit specification of a. This ontology defines the concepts in ebusiness models and the relationships between them and shall be the foundation for a variety of management tools that facilitate business decisions. Business models are nowadays a popular topic in management science. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the. Its objective is to provide the researchers with an ontology for analyzing and assessing the business models adopted by these players. Comparing two business model ontologies for designing e. Unlike many e business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. This ontology defines the concepts in e business models and the relationships between them and shall be the foundation for a variety of management tools that facilitate business decisions.
This ontology together with the ontologies modelling other parts of an enterprise, i. We propose an e business model ontology that highlights the relevant e business issues and elements that firms have to think of, in order to operate successfully in the internet era. Currie, in value creation from ebusiness models, 2004. The concept of ontology of business models in particular is used in numerous scientific works within this scope. We propose an ebusiness model ontology that highlights the relevant ebusiness issues and elements that firms have to think of, in order to operate successfully in the internet era. The business model ontology faculte des hec hec lausanne. Oct 03, 2016 an e business model ontology for modeling e business. To tackle this questioni design and propose a rigorous conceptual model of business models, which i subsequently call an ontology.
Business models have become more complex with the emergence of new and affordable information and communication technologies icts. Ontological approach an overview sciencedirect topics. A place of confusion nonconceptual use term simply refers to the way a company does business conceptual use conceptualization of business models finite number of business models a limited number of business model types exist in reality. After explaining why business executives and academics should consider thinking about a rigorous approach to ebusiness models, we introduce a new ebusiness model ontology.
Business models and there relationship to strategy. Some speak of internet business models and others of business models for the web, but they all mean certain aspects of the business logic of a firm that have a strong itcomponent. Request pdf an ontology for developing ebusiness models in this paper we demonstrate why executives and academics should consider thinking about. Value creation from e business models provides a thorough analysis of what constitutes an e business model. Includes critique of and significant extensions to the business model ontology bmo. The issue of shared understanding of a business model within an organisation is becoming essential in this regard. By defining the relevant ebusiness model an ebusiness model ontology for modeling ebusiness. Ontologies are viewed as increasingly important tools for structuring domains of interests. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the different aspects of ebusiness in their firm. A uml pro le for the e3value ebusiness model ontology c.
A highly rigorous and formal ontological approach enables firms to share and communicate models among actors in different formats for different situations. Request pdf an ontology for developing ebusiness models in this paper we demonstrate why executives and academics should consider thinking about ebusiness models. The architecture of a software system is a metaphor, analogous to the architecture of a building. Business models, business strategy and innovation david j. An ontology for developing ebusiness models oriented ontology specifying whats in an business model.
An ebusiness model ontology for modeling ebusiness citeseerx. Ecommerce business model is significantly different from the business model of traditional corporate, and has played an important role in the. An ontology for open government data business model. This is a way of doing risk free experiments, without endangering an organization sterman, 2000. A framework for codifying business models and process models in ebusiness design. Wand and weber have proposed to use the philosophical discipline of ontology for building and maintaining information systems.
It aims to present the fusion of the ideas in the business model literature. Ontology for modeling ebusiness alexander osterwalder yves pigneur the truth about internet business models. The business model ontology a proposition in a design science approach 1 introduction 1. In this paper we present a semiformal ontologybased representation of ebusiness models that is useful in carrying out a preliminary business and. Nevertheless, innovative business models are constantly emerging in electronic commerce and can become a major stake in the ebusiness game bloch et al. However, these representations typically limit a clear understanding of the ebusiness issues that confront the. An e business model ontology for modeling e business. In this paper we demonstrate why executives and academics should consider thinking about e business models. We show that the business model concept is an interesting tool for understanding, designing, sharing, measuring, changing and even simulating businesses. It is composed of four main pillars, which are product innovation, infrastructure management, customer relationship and financial aspects. The process of modeling social systems or an ontology such as an e business model helps identifying and understanding the relevant elements in a specific domain and the.
There are numerous definitions for the term ontology hepp, 2007. An ebusiness model ontology for the creation of new management. An ontology for developing e business models alexander osterwalder1, sarra ben lagha1, yves pigneur 1 abstract. Pdf an ontology for developing ebusiness models yves. An ontology is nothing else than a rigorously defined framework that provides a shared and common understanding of a domain that can be communicated between people.
Pigneur, an ebusiness model ontology for modeling ebusiness, 2002. An ebusiness model ontology for modeling ebusiness 2002. Business functions ontology and its application in. Shafer, smith, and linder present twelve recent definitions of business model and find that eight are related to ebusiness. The business model ontology a proposition in a design science approach 3 giorgetti et al. Designing and evaluating ebusiness models jaap gordijn and hans akkermans, free university amsterdam b usiness models are usually represented by a mixture of informal textual, verbal, and adhoc graphical representations. But rather than offering a superficial analysis of a few successful ebusiness case studies, this edited book draws together. Business functions ontology and its application in semantic. They demonstrate how the fusion of the ideas in the business model literature and the ideas of enterprise ontologies creates an appropriate basis for the development of a range of new management tools in the e. Although business models have been integral to trading and economic behavior since preclassical times teece, 2010, the business model concept became prevalent with the advent of the internet in the mid 1990s, and it has been. Based on the work by bunge, they provided a set of bungewandweber models for the analysis of is modeling tasks.
I argue that the business model concept has become popular because todays. This paper sets out to identify key success criteria for e. Citeseerx document details isaac councill, lee giles, pradeep teregowda. Besides, for the business usage, this course also includes the understanding to unbundling the corporation, e business model ontology and the implementation of e business in practice. For managers it is ever harder to keep track of how their companies really work and how and where exactly the money is made. A uml pro le for the e3value ebusiness model ontology. A uml pro le for the e3value e business model ontology c.
However, these representations typically limit a clear understanding of the e business issues that confront the. Designing a meta model for e3 value model based on mof, 2012. An ebusiness model ontology for modeling ebusiness 79 related work there exists a growing literature on e business models by academics and consultants. Designing and evaluating e business models jaap gordijn and hans akkermans, free university amsterdam b usiness models are usually represented by a mixture of informal textual, verbal, and adhoc graphical representations. Business models on the web professor michael rappa. This approach allowse the representation and understanding of value flows between the several actors of an ebusiness model. An ebusiness model ontology for modeling ebusiness 2 models is essential in an increasingly dynamic and uncertain business environment for the following reasons. Besides, for the business usage, this course also includes the understanding to unbundling the corporation, ebusiness model ontology and the implementation of ebusiness in practice.
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